George Bell the President & Chief Executive Officer at Capital Area United Way

In this edition of What’s What BR, Brandon interviews George Bell, the President and CEO of Capital Area United Way, about his role and the impact of the organization on the Baton Rouge community. Bell shares insights from his transition from a 30-year career in healthcare to leading a major nonprofit, emphasizing the United Way’s commitment to addressing social needs and improving lives across a 10-parish area. The organization’s projects, including a focus on the ALICE report and investment in community programs, are highlighted along with the critical role of volunteers and the importance of the 211 service for connecting individuals with resources. Bell also discusses the significance of financial stewardship, the impact of the pandemic on service delivery, and future plans for United Way, including celebrating its 100th anniversary with a significant fundraising campaign.

  • 00:00 Introduction to George Bell and the Capital Area United Way
  • 00:55 A Day in the Life of George Bell: Impact and Mission
  • 03:21 Transition from Healthcare to Community Impact
  • 04:20 Addressing Social Determinants of Health
  • 05:54 The Role of Nonprofits in Community Support
  • 07:28 Leveraging Data for Community Investment
  • 12:20 Expanding Support Through Innovative Programs
  • 25:22 The Power of Volunteer Income Tax Assistance (VITA)
  • 32:06 Looking Ahead: Preparing for a Century of Service

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